UC Berkeley Model UN Advertisement

Developed a dynamic suite of promotional assets for UC Berkeley’s Model UN conference, reaching over 400 undergraduates from 35+ universities. The campaign included business card, half-page, and full-page print ads for the conference handbook, as well as digital content for Instagram feed and story formats. The visual strategy centered on themes of changemaking and leadership, aiming to appeal to civically engaged students. Typography and composition were tailored for both print legibility and mobile viewing, ensuring consistency across platforms.