Marketing Campaigns:
Strategic Campaign Planning | Digital Content Management | Social Media Expansion
From nonprofit advocacy to university branding, my campaign work centers around community, creativity, and clarity. I specialize in building thoughtful, research-driven strategies that blend storytelling, visual design, and performance metrics to drive engagement. Below are a few of my favorite multi-platform campaigns where I led creative direction, content development, and project execution from start to finish.
Click each campaign below to learn more about the strategy, deliverables, and results.
Social Media Campaigns:
Creative Strategy | Platform Management | Story-Driven Content
My social media work merges visual storytelling, data-informed strategy, and a deep understanding of audience engagement. From higher education to nonprofit advocacy, I’ve developed and led full-scale social campaigns across platforms including Instagram, LinkedIn, Facebook, and X. Each campaign was built from the ground up—conceptualized, designed, and executed with clear goals and measurable outcomes.
Whether celebrating student identity at UC San Diego, amplifying academic library initiatives through CALM, or highlighting climate justice leaders with California Environmental Voters, I’ve used social media as a tool for connection, visibility, and impact. Explore each campaign below to see how I bring strategy and storytelling to life.
Click each campaign below to view highlights, creative direction, and the results.
